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TRT Spor Star Rebranding

2024TRTMotion Design / Broadcast Branding / Art Direction Support

A multisport channel needs variety without fragmenting its identity. For TRT Spor Star, UnitedSenses connects tennis, volleyball, fencing and handball through faceted athletes, saturated colour and sculptural ribbons. Sporting gestures and equipment establish the discipline; the shared character treatment and graphic environment carry channel recognition across idents and promotion.

Multisport ident · 20 s · ARTI/+ version

Curved promo panels with a world map, tennis footage and the TRT Spor Star mark01 Promo graphics · 1920×1080
Faceted handball player holding a ball beside a white goal-shaped ribbon02 Handball · 1280×720
All colors of sport.
Two faceted athletes leaning toward each other with their arms raised03 Character detail · 1280×720
Multicoloured faceted athlete diving toward a ball above red and blue ramps04 Volleyball · 1280×720

Broad coloured ribbons become courts, ramps and layered promo panels. Angular athletes share the same palette, while sporting gestures and equipment distinguish each discipline.

New logo, new claim, new colors, new idents.

UnitedSenses, channel claim and rebranding scope — TRT Spor Star Rebranding.

Dimensional Tokyo lettering built from coloured ribbons, with Tokyo Olympic Games 2020 text and TRT Spor Star mark
Sports idents and ad bumper03
  1. Tennis ident · 11 s · ARTI/+
  2. Volleyball ident · 11 s · ARTI/+
  3. Volleyball ad bumper · 6 s · ARTI/+

A six-second ad bumper has to establish a clear break while retaining the channel’s character. Compressing the sporting gesture into the same ribbon world allows the REKLAMLAR title and channel mark to take over quickly, linking a functional broadcast moment to the wider identity.

Two people reviewing a handheld device on an indoor sports courtTwo performers in black clothing leaning toward each other on a sports court
01 + 02Behind the scenes · Movement reference
Performer diving forward toward a volleyball above padded floor matsWhite joint figure extended into a horizontal diving pose against grey
03 + 04Volleyball movement · Joint visualisation

Stylisation still depends on a readable sporting gesture. The physical poses, joint visualisation and character viewport show successive ways of checking that relationship: preserve the reach, balance and direction of the action as it becomes a faceted figure in an abstract environment.

01 + 02Volleyball · joint visualisation · Volleyball · character viewport

Recognition

Eyes & Ears 2021 — Bronze, Best sports design, awarded to UnitedSenses: TRT SPOR Star Branding. The official winners booklet lists the collective production and its creative team.

Credits

Client
TRT
Motion Design · Broadcast Branding · Art Direction Support
Matthias Lein
Agency
UnitedSenses
Nächstes Projekt · 15FIFA The Best