Nike Vapor Untouchable II
2015NikeArt Direction / Motion Design / Visual Development
For Nike’s Vapor Untouchable II football shoe, the product story centres on two physical ideas: grip against the ground and a close fit around the foot. Aixsponza’s film treatment brings those ideas into the same visual world as live action, rendered footwear and extreme material detail. The weave becomes something to explore at close range, rather than a surface shown only in a conventional product shot.
wild VFX ride combining live action footage with rendered footwear, closeup weave and exploding particles.
Aixsponza, excerpt from the studio’s film description — Nike Vapor Untouchable 2.
Each scale answers a different part of the product story. Live action establishes the shoe in use; rendered footwear makes its construction readable; extreme weave detail draws attention to fit and material. Connecting those views through grip and fastening behaviour gives the VFX a product-specific purpose: the spectacle grows out of what the shoe is designed to do.
Credits
- Client
- Nike
- Art Direction · Motion Design · Visual Development
- Matthias Lein